Ruby is a gemstone associated with passion, vitality, and strength. It's often referred to as the "stone of love" due to its connection with the heart chakra and its ability to enhance feelings of love and romance. Ruby is believed to stimulate the flow of life force energy throughout the body, promoting vitality and stamina. It's also associated with courage, determination, and motivation, helping one overcome obstacles and achieve their goals. Additionally, ruby is thought to amplify one's inner power and ignite creativity and passion in various aspects of life.